Pride of Wales

Growfair–Pride of Wales was first launched in July 2009 with Pembrokeshire strawberries which enjoyed prominence as the main supplier to the Ashes cricket match in Cardiff at the start of the Test series.

The Welsh Growfair operation is co-ordinated by Nigel Price at Total Produce (Cardiff), which is part of the same group of companies as Bristol Fruit Sales who first instigated the Growfair brand in 2008.

As an extremely proud nation, Wales was a logical place to promote locally grown produce and has been very popular with both growers and customers that include restaurants, hotels, pubs, farm shops, schools and convenience stores.

The main produce growing area of Wales is in the south of the country with Pembrokeshire being a particular hotspot, which benefits from warm sea breezes and fertile soils and has made this area renowned for early crops and extended seasons.

By ordering Growfair produce, not only will you have the peace of mind of receiving the highest quality produce delivered on time, every time, but you are supporting the local agriculture and economy, helping to preserve and promote the country’s rich heritage.

Whether you are a Welsh grower or a potential customer, our experienced team in Cardiff is always on hand to answer any questions you may have.

For more information on our brand values and brand history click on the links.

Mission Statement

To deliver the finest locally grown fresh produce to our customers in an honest and reliable way. This will be achieved through our continued collaboration with local growers, treating them fairly at all times, to create a business everyone can be proud of.