Latest newsletter featuring marketing tips for the 2012 festive period

Rather than a specific product focus this month we thought a few festive marketing tips would go down well.

You'll (hopefully!) pick up some great tips to boost sales over Christmas and New Year. Let us know if you embrace any and how it went!

Here's the link:http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=1e21105e0a

Just so you're not 'caught short', last delivery for Christmas Day is the 24th then we're back delivering on the 28/29/31 December. Normal service then resumes from 2nd January. Here's the number to place an order - 01208 77911 (24hrs).

Thanks and have a very Happy Christmas and successful month!
Martin (Growfair regional manager)

Latest newsletter featuring some of Devon's finest British Bramley apples

Thanks to our grower Richard Smedley, our Bramley apples (available throughTotal Produce) are picked and ready to order - not to mention looking and tasting delicious! - in various quantities/weights up to 13.6kilos.

While Richard gives his take on the 'orchard industry'this month, our resident chef Chris Archambault takes a risky yet rewarding approach to this month's dish, as you'll see from his choice of ingredients. Click here to read all about it: http://us2.campaign-archive2.com/?u=61cc51a748d575e2464c93970&id=2246612614

As ever, we're on the end of the phone so call for availability / delivery on 01208 77911 - press 1!

Have a great month!
Martin (Growfair regional manager)

Our Cornish Runner Beans are definitely top of the podium

Fresher than Usain Bolt before his 100m final, our Penzance-grown Growfair Runner Beans are flying off the shelves faster than the Jamaican can strike his world famous pose. Available from our Bodmin depot in 4.5kilo boxes, see what makes them so good as we profile our grower David Wallis below,accompanied by a simple but delicious recipe.

Click here for the newsletter:http://us2.campaign-archive2.com/?u=61cc51a748d575e2464c93970&id=99a59468c4&e=

If like us you're thirsty just watching our athletes do their thing at the Olympics, how about some bottled-at-source Cornish spring water? Your staff and customers alike will loveJust Water,packed full of minerals having filtered upfrom deep beneath the Cornish countryside before surfacing at the Dyer family's very own spring on their Bodmin farm. Agreat local product and a great story to tell your customers so whether the sun returns in full force or you just want to source your bottled water locally, callus for availability (01208 77911 - press 1)!

Have a great month!

Martin(Growfair regional manager



Total Produce Heritage Tomatoes - fresh, juicy and a homegrown taste that's hard to beat!

This month we thought it would be good to give you the bigger picture beyond our superb selection of Growfair produce.

Through our parent company Total Produce, we source some of the best fresh produce from across the UK and beyond, delivering to your door as you'd expect.

You can see one such example this month by clicking here, where our delicious Sussex-grown Heritage Tomatoes are in the spotlight.

Intense and juicy, they look great on any plate which is why our recipe suggestion simply plays on their colour and flavour with a touch of Ricotta and Samphire - the result is a hearty, delicious looking (and tasting) salad.

If you're interested in our 'Heirlooms' (as they are known across the pond) or any other produce we offer then call me on 01208 77911 (press 1 then 4):

Cheers!
Martin
(Martin Baldry, Growfair regional manager)

(Link to newsletter:http://us2.campaign-archive2.com/?u=61cc51a748d575e2464c93970&id=1b81661966)

Total Produce opens new Paignton depot

We're hugely proud to announce the opening of our new depot situated in Paignton which will serve all of the Torbay area, South Devon & Exeter.

Joining us will be Mark Rivers (Branch Manager), Graham Smith & Neil Collings from F.H.Mann in Torquay. They all have over 20 years experience in the produce industry and will also be joined by 2 administration and 2 warehouse staff as well as 5 drivers for our delivery fleet.

Regional Director Nick Matthews said, "The new depot will take advantage of the Total Produce group buying power and relationships with suppliers from outside the UK whilst also continuing the long standing relationships our new team have with local growers based in Devon and throughout the South West.

He continued, "We are very pleased to announce the opening of our new depot in Paignton and welcoming Mark, Graham and Neil to the Total Produce team. The launch of this depot to service the Torbay and South Devon areas further underlines our long term commitment to the fresh produce and food service industry in the South West. We look forward to helping our new colleagues service their existing customer base to the high levels they always have".

Click here for the full story on the Herald Express website

Total Produce aquire R E Dennis

We've not completed the aquisition of Bodmin-based fruit and vegetable business R E Dennis, following the announcement of the acquisition in May.

Martin Baldry, Total Produce’s Cornwall branch manager, said the deal is fantastic news for its business in Cornwall.‘It’s strengthening further what is already the leading fresh produce supply business in the county,’ said Baldry.

Owner of R E Dennis, Raymond Dennis, started trading in Bodmin in 1969 and, over the last 43 years, had built a business with his daughter Alison and son Andy.

Baldry said the business has a reputation for high quality produce and great customer service.Baldry added, ‘Andy Dennis will join our sales team in Bodmin with immediate effect and will I am sure prove a valuable asset to the team.’

Cornish Strawberries in time for the Jubilee Weekend

What better way to celebrate the Jubilee than treating your customers to a glass of Merlot Strawberries, Black Pepper & Vanilla Cream?! Or perhaps a punnet or two will go down well, destined for a jug of pimms?!

Either way, we've some fantastic Cornish Strawberries available thanks to the Richards Family (read on below) and a distinctive leafy summer salad with goats cheese recipe, the perfect way to serve up our organic Cornish babyleaf salad packs.

To book the following call me now on 01208 77911 (press 1 then 4):

>Strawberries -200g and 400gpacks available

>Babyleaf salad-500gram catering packs and 100gram retail packs available

Whether for the Jubilee or beyond, click here for our recipes and grower insights - enjoy!

thanks
Martin Baldry (Growfair regional manager - 01208 77911)

Let the Cornish Asparagus Season Begin

A true delicacy, it's hard to beat the fresh taste and texture of British asparagus but we, of course, would ague that the fertile soils here in the South West offer some of the best breeding ground for this delicious vegetable.

This month's update comes from Tregassow Farm, St. Erme, where we meet our Cornish asparagus growers - husband and wife team John and Jennie Keeler - while our resident chef works some magic on some delicious Cornish Asparagus spears. Partnership marketing is also under the spotlight if you're looking for ideas on how to grow your business in a very cost effective way. Click here for all the news

Enjoy and call us on 01208 77911 for Cornish asparagus availability and ordering.

Thanks
Martin
(Martin Baldry, Growfair regional manager)

Cornish Early New Potatoes - a dream flavour

April heralds the First Early Cornish New Potatoes season and all the signs are that this years will be an excellent crop thanks to the skills of our two fantastic Penzance producers.

Also this month, our chef's 'Earlies' creation should really wow your customers while our '5 marketing activities for April' will get them through your door in the first place.

Click here for all of this month's fresh produce 'gold':

Thanks
Martin

(Martin Baldry, Growfair regional manager - 01208 77911)

Cornish Daffodils are beautifully profitable

With Mother's Day literally around the corner, it would be silly of us not to focus on one of Cornwall’s leading crops, although you might not know it! Yes, it's the Daffodil.

Our supplier Andrew Richards lets us into an amazing yet little known fact about Cornwall's ability to grow Daffs and also illustrates, alongside our marketing tips,how the humble Daffodil can make your business good money.

So, no matter what you're offering your customers this Mother's Day, work Cornish Daffodils into the offering and everyone is sure to benefit!

Click here for the lowdown:http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=d52e276b11

Here's to a good March!
Martin
(Martin Baldry, Growfair regional manager - 01208 77911)

Chicken & Kale Broth with Paprika Croutons

This month we've put together a few marketing tips to help maintain a bit of sales momentum, illustrating a couple of tactics to engage customers in new, dynamic ways.

Once you've caught their attention, there's nothing to do but tempt them through the door with our wonderful Westcountry Kale this month- its rich colour and freshness makes it the perfect accompaniment to any SW-sourced dish and fellow ingredients. Take this month's recipe for example!

We also introduce you to a new face in our Bodmin depot in Belinda Rickard.

So, there's nothing left to say but click here and enjoy: http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=346b6765fe&e=[UNIQID]

Many thanks
Martin
(Martin Baldry, Growfair regional manager - 01208 77911)

Brussel Sprout Stalks at Christmas - Novelty or opportunity?

It's an obvious December veg to focus on but why wouldn't we when we work with some of Devon's and Cornwall's finest sprout growers?!

This month we've got marketing tips to inspire you in the last push before Christmas and NY and the lowdown on the benefits of Brussel Sprout Stalks to the hospitality and catering sector.

Don't miss Chris Archambault's simple, effective serving suggestion and on behalf of all the Growfair and Total Produce team, we wish you a hugely happy Christmas and successful end to the year!

Read it all here:http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=2295f9e767

Many thanks
Martin
(Martin Baldry, Growfair regional manager - 01208 77911)


Cornish Cauliflowers - School dinners have a lot to answer for!

This month we chat to cousins Treve & Steve Berryman. They are fourth generation farmers with 200 acres near Penzance. This year's warm October and November means they are harvesting now, so quality and freshness is definitely guaranteed.

Far from giving you some unwelcome school meal memories though,Chef Chris Archambault shows us how to createa cauli masterpiece using Treve and Steve's stunning fresh produce. Enjoy his Whole Pot Roasted Cornish Cauliflower with Saffron Butter recipe. Delicious!

Finally, there are a few marketing suggestions to help boost Festive time sales and customer awareness.

Click here for all the details:http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=3df3f00630

Don't forget: for monthly news and recipe ideas using ethically sourced, fresh South West produce then click on the News tab above and sign up.

Pumpkins made the Wadebridge way

Ian Backway has been a long-standing Growfair supplier and at this time of year, what better focus than his Cornish Pumpkins?!

Resident chef Chris Archambault gives us his take on an Autumn Pumpkin salad and we give you a few more marketing tips for the coming festive period to really drive awarenss and custom.

All this pumpkin related insight is contained within our October newsletter here:http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=b3e3d1b3a2&e=[UNIQID]

If you'd like regular Cornish and Devon fresh produce news, do sign up for our monthly newsletter for(click on the 'Newsletter' link to the left).

Delicious Cornish Courgettes

September's newsletter focussed on beautiful vegetables available coming into the Autumn with a lovely Grilled Courgette & Salt Beef Salad recipe from resident chef Chris Archambault.

The Christmas focussed marketing tips should help you maximise customer spend and bookings during the festive period while insights from our grower Paul Chegwidden will give you an idea of the people behind Growfair's Cornish and Devon fresh produce.

Click here for soem courgette inspiration:http://us2.campaign-archive1.com/?u=61cc51a748d575e2464c93970&id=ecf106cc3a

If you haven't already, sign up to our monthly newsletter by clicking on the 'Newsletter' link to the left

Greenery, beautiful south west greenery

This month's (August) newsletter focusses on the beautiful vegetables available coming into the Autumn and features a couple of great recipes to inspire your menu. Don't miss the marketing tips about spreading word among your customers thanks to social media and the profile of our grower Paul Biddick.

Follow this link for all the juicy, crunchy details:http://us2.campaign-archive2.com/?u=61cc51a748d575e2464c93970&id=c84ab1420a

You can sign up to our monthly newsletter by clicking on the 'Newsletter' link to the left

Celebrating the finest Cornish Strawberries

Take a look at our newsletter focussing on this delicious berry produced in the heart of Cornwall. You can even see the man behind the strawberries and a fantastic recipe from our resident Chef Chris Archambault.

Follow this link for all the details:http://us2.campaign-archive2.com/?u=61cc51a748d575e2464c93970&id=be03237d62.

You can sign up to our monthly newsletter by clicking on the 'Newsletter' link to the left

Growfair-Pride of Wales

Total Produce Cardiff and Growfair-Pride of Wales were one of the main suppliers of fresh produce to the Ryder Cup and Celtic Manor Golf Club. The success of the event has given the region a massive boost both in terms of visitors & publicity giving the whole of Wales a lasting legacy that will hopefully run for many years to come.

"It was an absolute privilege to supply the resort and work with some of the top chefs in the country, it was a tiring week for all, but I believe that Sir Terry Mathews, Celtic Manor, and Wales have truely made a lasting impression on millions of people around the world" Nigel Price Growfair-Pride of Wales Manager

Cornwall in October

October is a relatively quiet time in Cornwall as the summer crops come to an end and growers prepare for winter harvesting of one of Cornwalls main cash crops, winter cauliflower. Cornish farmers all quietly hope for a cold winter in the rest of the country and for it to remain mild "down west" so that they can get the best possible prices for their cauliflower & spring greens.

In time for Autumn and Halloween, pumpkins, squashes, cabbages and kales in all their different varieties & colours are all now fully available

The last of the raspberries and strawberries likley to be available until the end of the month and Lizard Leaves will also finish around then.

September

Cornish mixed, butternut and crown prince squash are now ripe and ready.

Ideal for roasting and soup making.

Pictured is a 4.5kg box of mixed Cornish squash.

August in Cornwall:

Some of the more seasonal lines such as asparagus, rhubarb, broadbean and gooseberries are now finished, but any holes in supply are quickly filled as different products comes on stream. The cabbages are now in full production with all the varieties available, romanesco and purple cauliflower, green and purple kale are all in good supply. With the weather cooling as we move into Septemeber strawberries and raspberries will once again increase in supply again.

August is probably our most abundant season with over 31 differerent fruit and vegetable lines available on some days.There is no excuse for saying you cannot find something different to go with some freshly caught mackerel or crab!

Contact the Bodmin office to see what is currently on stock and available.

Black Cabbage

Black Cabbage or Calvo Nero is now available in Devon and Cornwall. It is slightly stronger in flavour than Savoy with the main difference being its darker colour that it retains once cooked, this makes it an ideal cabbage to use where colour and contrast are crucial to the look of the dish. Why not give it a try!

Other vegetables usefull for their colour that are currently available include Purple Kale, Purple Caulilfower and Yellow Courgettes.

Summer Availability Devon & Cornwall June 25th 2010

Summer is here and we are in full production of a wide range of fruit and vegetables, please go to the "Produce" page to see what is currently available.

Just sarting are bunched beetroot and rainbow chard,with raspberries now in full production. Quality and taste are at their best as nearly all the crops are new season.

The only cloud on the horizon is the lack of rainfall which is begining to have an effect on crops especially those due for harvest in late July and August.

Cornish update June 11th 2010

Just started bunched carrots, savoy & promo cabbage, broccoli,courgettes, spring greens, tenderstem broccoli, broad beans, mange tout.

Starting soon blueberries, gooseberries and cauliflower.

Marsh Samphire harvesting is well under way in the creeks & estuaries of Cornwall & Devon.

Cornish & Devon update June 1st 2010

New Season Cornish strawberries, asparagus and new potatoes have all started and are now in full production. Availability, quality and flavour are superb on all these crops.

Due to the cold dry spring a lot of the other crops including brassicas, beans and bunched carrots are all running later than usual with start dates 10/14 days later than normal. Devon is in a similar position even having had a frost one night in early May!

Please ask your account manager for an update of what local produce we currently have available, and what is due to start.

Cornish Flowers

We are working with a grower of Cornish flowers this summer. They grow a wide range of flowers including freesias, pinks, stocks, snapdragons and lillies plus many more varieties across the year. Depending on availability they can be ordered either as a mixed box or as a single variety they look superb and are a great impulse buy for retail outlets.

After the success of our daffodils this spring we are planning to launch a range of cornish daffodil bulbs in the autumn.

New Season Crops

The first new crops of 2010 to come on line in Cornwall will be Cornish First Early New Potatoes from the area known as the golden mile around Penzance, an area with a tradition of growing early potato crops.They are due in early April, but we do need some warm weather and even a bit of rain now to get them growing!

The next crop to appear will be asparagus grown near Truro by John and Jennie Keeler who are passionate about the crop.

New for this year and due to start in mid April we will have a supply of cornish mixed salad leaves, babyleaf spinach and wild rocket. They eat superbly and are a prime example of why you should be buying local produce. See the above photo.

Cornish First Early New Potato Forecast

The first Cornish new potatoes are forecast to start the week after easter with the main crop not starting until the late April/Early May. The season is running roughly 2 weeks later than usual due to the cold weather in January and February.

The new season salad or mid potato crop is not due to start until mid May.

Growfair-Pride of Cornwall were winners at the 2010 Grower of the Year Awards in the following categories

  • Business Initiative of the year

  • Trade marketing campaign of the year

The awards which are held in London honour the best examples of business excellence, innovation, technical expertise and personal achievement within UK production horticulture over the last 18 months.

"It is a fantastic achievement for the brand in such a short time and recognizes the hard work put in by both the staff at Bristol Fruit Sales and growers alike" Martin Baldry, Cornwall Regional Manager.

Come and see us!

Expowest Cornwall 2010,The Royal Cornwall Showground, Wadebridge 2nd, 3rd and 4th March.

The Source and Taste of the West Show, Westpoint, Exeter 19th and 20th April 2010

Whether you are a retailer or caterer looking for some local fruit and vegetables or a supplier looking for a way to market your produce please come and visit us at either show.

Cold Snap

The coldest period for 30 years has ground much of the vegetable production in the country to a complete halt and has done a lot of damage to crops that are due to come over the next few months.

Our Cornish and Pembrokeshire growers though set back a bit by the light snowfalls they received have been able to harvest on most days and are now begining to see production get back to normal with minimal long term damage.These two areas have always been where tradionally winter crops were grown due to their mild maritme climate.

It is a good reminder to us all for the need for these traditional growing regions.

Cornish daffodils now available!

After a mild Autumn period, Cornish daffodils have started early this year just in time for Christmas. Growfair grower Andrew Richards is harvesting the variety 'feena', a pedigree breed, bred specifically for the early Cornish season. Cornish daffodils will be available until the end of March 2010.

If you are interested in buying daffodil bulbs directly from the grower please visit the 'Richards of Cornwall' website.

All the staff at Growfair wish their customers and growers a Merry Christmas and a Happy New Year.

Growfair wins BBC Radio 4 Food & Farming Awards 2009

Bristol Fruit Sales is celebrating having won a prestigious national award for their Growfair–Pride of Cornwall brand, at the BBC Radio 4 Food & Farming Awards 2009 last week in London, beating off the likes of Co-op and over 100 other entries across the whole of the UK. The award for ‘Best Retail Initiative’ (which includes wholesalers), was presented by Their Royal Highnesses, The Prince of Wales and The Duchess of Cornwall amongst other celebrity ‘foodies’.

The premium Growfair brand, launched by the company nearly two years ago from their Bodmin depot, fills a gap in the market for a strong and easily recognizable fresh produce brand that customers can relate to as being authentically Cornish and authentically in season. It promotes Cornish farmers and the fantastic crops they grow whilst giving them better financial returns for their top quality produce.

BFS Joint Managing Director Nick Matthews says… “Having been up against competition from across the whole of the UK, we’re absolutely delighted to have won such an award. It reflects the hard work and commitment that our growers and the Bristol Fruit Sales team have put in to create a brand we can all be very proud of.”

Picture (Right)
L-R: Joint Managing Director of Bristol Fruit Sales Nick Matthews, Growfair Brand Manager Mark Oughtred, & Secretary of State for Environment, Food & Rural Affairs Hilary Benn.

Pride of Devon

Bristol Fruit Sales is set to build on its Growfair – Pride of Cornwall brand by expanding it into the neighbouring county.

Growfair–Pride of Devon will be launched in May 2009 by the company, from their Paignton depot. The two brands will unite local growers in both regions and allow them to promote their crops together. It is hope the brand values will help growers overcome mounting pressures.

Devon Regional Manager Andy Jones said “having seen the success of Growfair in Cornwall, we’re looking to duplicate this with our portfolio of Devonshire growers. The produce they grow is equally as impressive, and no doubt there will be a bit of the typical Cornwall/Devon rivalry, but at the end of the day it’s all about supporting each other and promoting our local farmers”.

As the company sets to launch Growfair - Pride of Devon, they encourage any prospective Devonshire farmers to get in touch!

Taste of The West Trade Show

Growfair will be exhibiting at the Taste of the West Trade Show 2009 in Exeter this March and encourage anyone to come along to our stand and visit us.

Westpoint Exhibition Centre, Exeter, EX5 1DJ

Stand Number: E9

Monday 30th March, 10am – 5.30pm
Tuesday 31st March, 10am – 4.30pm

Pink Day

Friday 31st October

Annual pink day in aid of Breast Cancer Research.

The Bristol Fruit Sales/Growfair team raised over £100 for the charity in return for wearing their best pink outfits for the day.

Congratulations to everyone who took part in the event.

Growfair Launch

The official launch of the new ‘Growfair-Pride of Cornwall’ brand took place on 31st March 2008, held at Kingsley Village, at Fraddon in Cornwall. The event included formal presentations from Growfair Brand Development Manager Mark Oughtred, and Joint Managing Director of the business Nick Matthews. Following this in the main food hall was the sampling of Growfair produce, cooked by one of Cornwall’s finest chefs, Dez Turland, Group Development Chef for the Brend Hotel Group. He cooked a multitude of delicious recipes, all using the finest seasonal Growfair produce, most notably asparagus for that time of the year.

The event was a great success, with a mixture of chefs, company, customers, press and Growfair farmers alike, and was a statement to the world that Growfair-Pride of Cornwall fresh produce is now available and ready to buy.

www.brend-hotels.co.uk

Growfair sponsoring Cornwall Celebration of Food 2008

Cornwall Celebration of Food is a month of great eating throughout October, with food and drink retailers, restaurants, and foodie hotels across Cornwall putting on events at their own venues to promote Cornwall's fabulous local food scene.

Growfair is proud to be sponsoring the shopping element to this campaign in promoting all things Cornish and would encourage anyone interested in hosting an event at their establishment to get in touch with the event organizers. See www.celebrationoffood.co.uk for further details.

Cornwall Food & Drink Festival 2008 (26th, 27th & 28th September)

Growfair will be an official producer and exhibitor at the Cornwall Food & Drink Festival this year at the Festival marquee, Lemon Quay, in Truro on 26th, 27th & 28th September.

Seasonal Cornish Growfair produce will be available for sale and we hope that you will be able to come along and visit us on our stand.

LINK TO WEBSITE: www.cornwallfoodanddrinkfestival.com/08

Tavistock Food Festival

Growfair was exhibiting at the Tavistock Food Festival on 26th & 27th July 2008, to showcase the Growfair brand, pick up contacts and talk to the people who buy our produce. The event was a great success and our thanks once again go to Dez Turland, Group food development chef for the Brend Hotel group, for cooking up some of his delicious recipes on our stand.

The fact that Growfair could combine the two days with raising £307.37 for the Childrens Hospice South West (CHSW) charity was excellent, and we are proud to have been part of that…Go Growfair!

“Thank you again for all your support and generosity. You have really made a difference to the lives of families who use our Hospices”
(Judy Pride – Community fundraiser)


LINK TO WEBSITE: www.chsw.org.uk
LINK TO WEBSITE: www.brend-hotels.co.uk

Produce News

Growfair Cornish First Early New Potatoes and Asparagus have now been and gone but have proved to be a huge hit, despite unusually poor growing conditions, notably strong winds and ground frosts. These Growfair products being the first were well received and carved markets into the likes of London, Birmingham, Southampton, Bristol, Cardiff and locally throughout Cornwall and Devon, all made possible through our daily operating fleet of temperature controlled vehicles.

Now we’ve reached summer, and the Cornish tourist season gets under way, these are indeed exciting times for Growfair with a multitude of stock available including primo & savoy cabbages, courgettes, strawberries, round lettuce, and calabrese broccoli. Soon to arrive under the Growfair banner are cauliflowers with exciting coloured varieties including orange, purple and green, and YES these are all grown in Cornwall!

Promoting the Brand

Taste of the west Trade Show 21st & 22nd April 2008

Now the brand has been launched we’ve been busy promoting it through trade show exhibits, giving formal presentations and we’ve had some excellent press coverage, examples of which can be found below….

Western Morning News (02.04.08)
Fresh Produce Journal (04.04.08)
The Grocer Magazine (05.04.08)
The Cornish Guardian (09.04.08)
Horticulture Week (10.04.08)
North & Mid Cornwall Advertiser (May 2008)

BFS calls on Knowledge Transfer Partnership

A Government funded scheme has given wholesale distributor Bristol Fruit Sales the opportunity to recruit its brand manager, Mark Oughtred, pictured, on a two-year placement.

The Knowledge Transfer Partnership (KTP) is a one-, two- or three-year collaboration between a business and a university, collage or research organisation.

The initiative, established in 1975, is designed to improve the productivity and competitiveness of businesses. The aim is to match the needs of a business with academic knowledge and expertise, to help bring about strategic change.

The scheme, which is part-funded by government organisations led by the Technology Strategy Board, combines expertise from an academic institution – in this case the University of Plymouth – and the appointment of a recently qualified graduate, known as a KTP Associate, who works within the business or organisation on a strategic project, jointly supervised.

Each partnership employs a recently qualified person to manage on a day-to-day basis, in roles that are central to the needs of the business. Every associate benefits from a structured management training programme, recognised by the Chartered Institute of Management.

Oughtred graduated with a degree in Food Marketing from Newcastle University in 2006, and his two-year KTP programme started in October 2007.

Nick Matthews, Joint Managing Director at Bristol Fruit Sales, was introduced to the KTP programme at a Taste of the West supplier development programme last year, during which the University of Plymouth gave a presentation on how the scheme worked. "We had the idea that we wanted to develop our own brand for local produce, but realised that we did not have the necessary skills within the company to push it through," he says. "We could have employed a marketing company on a consultation basis, for a limited number of hours and at a cost of thousands, or we could get involved with the KTP scheme – which is what we opted for.

"We have a two-year commitment to the university and we have the option to offer a permanent position when the time is up. "Mark is bringing a lot of new ideas to the business".

Oughtred is looking forward to developing his input throughout the placement. "This KTP programme is a fantastic opportunity for me to apply the knowledge I have acquired through my university degree to a real-life business situation, where I can really make a difference," he tells FPJ. "It is an excellent scheme to be on, as it is an all-round win-win situation for all parties concerned."

www.ktponline.org.uk

Recipe

Now summer has arrived it is the perfect time to enjoy a picnic with family and friends. Whether it be at a beautiful Cornish beach (take your pick), or out and about out exploring Bodmin moor, no picnic is complete without the classic home made quiche. Why not try ours using Growfair Cornish broccoli.

You won’t be dissappointed!

BACON BROCCOLI QUICHE

  • Grease the bottom of a circular baking tray.
  • Sprinkle some plain flower over a flat surface and roll out the shortcrust pastry to fit the baking tray. Carefully fit the rolled out pastry into the baking tray ensuring that it overlaps the edges and prick the base several times.
  • Cook for 15 minutes at 200c then remove from the oven and allow to cool.
  • Meanwhile boil the broccoli (chopped into small pieces), ensuring not to quite fully cook it.
  • Chop up the bacon into pieces and fry on a high heat until crisp. Remove the bacon and then add the finely chopped onions and fry until almost browning.
  • Add back the bacon and the broccoli to the onions and mix thoroughly together.
  • Distribute the mixture evenly over the base of the par cooked pastry and sprinkle over some grated cheese (amount optional).
  • Thoroughly mix 5 eggs and ¼ pint of milk together and evenly pour over the mixture.
  • Cook in an oven for 15 minutes at 200c, then reduce the heat to 160c and cook for a further 25 minutes.
  • Remove from the oven and trim off any excess pastry around the edges of the quiche. Once cooled and allowed to firm up, remove quiche from the baking tray.

ENJOY!

Look out for Growfair

L-R- Brand Manager Mark Oughtred & Andy Beddoe of Beddoe’s Grocery Store in Liskeard, supplier of Growfair produce
Look out for Growfair in your local Grocery stores. We also supply to the foodservice and wholesale industries, so keep us in mind for the best produce Cornwall has to offer.

Whether you’re a Cornish grower or potential customer, for further information please contact:
Growfair, 2-5 Callywith Gate Industrial Estate, Launceston Road, Bodmin, Cornwall, PL31 2HQ
T: 01208 77911 F: 01208 261400 E: mailto:sales@growfair.co.uk W: http://www.growfair.co.uk